Trinidad and Tobago recently played host to a group of Indian journalists, travel agents and tour operators in an effort to increase the number of tourist arrivals from India.
An initiative of the Tourism Development Company Limited (TDC), in collaboration with the Tobago House of Assembly, Division of Tourism and Transportation (THA), the promotion was aimed at developing within India’s USD 30 Billion outbound market a better understanding of Trinidad and Tobago’s tourism product, and in particular, the vacation offerings available to travelers seeking more than a sun, sand and sea vacation. It also provided an opportunity for the visiting tour operators, journalists and travel agents to become familiar with the destination’s sites and attractions while building relationships with local tourism stakeholders.
Commenting on the recent visit, Keith Chin, TDC’s chief executive officer, explained, “The Indian market continues to be an important niche for destination Trinidad and Tobago.“ He also added that, “India is one of the world’s fastest growing outbound markets in the world with tourist departures expecting to reach 20.5 million in 2015. “Our multicultural diversity is one of our key unique selling points, an attraction that the Indian traveler can certainly appreciate with just over half of the country’s population being of Indian origin.”
To ensure the visiting journalists and travel trade representatives experienced the best of both islands; the THA and TDC carefully crafted an itinerary that showcased the destination’s duality and nuances while highlighting some of the internationally branded hotels and unique boutique properties available to visitors.
The Indian journalists represented a range of publications, including Lonely Planet India which has a circulation of 100,000 copies per month, Times of India Magazine, a daily middle market newspaper with a circulation and reach of over seven million persons and lifestyle and travel publications which focus on leisure destinations, culture and lifestyle.
The visitors were immersed in Tobago’s most popular tourist attractions and activities that highlighted the island’s cuisine, history and eco-adventure offerings, including a tour of the oldest protected rainforest reserve in the Western Hemisphere, swimming at Pigeon Point rated one of the world’s top one hundred beaches by CNN, a dip in the world famous Nylon Pool and curried crab and dumplings at Store Bay.
In Trinidad, a stop to the world famous Maracas Beach, The Bird Watcher’s Paradises at Yerette, city tour of the Prince of Port of Spain’s Brian Lara Promenade and exposure to the musical fusions and eclectic sounds of the destination which included a treat of a performance by the only instrument to be created in the twentieth century the steel drum.
Shelley- Ann De Gazon, Senior Marketing Specialist, Tourism Development Company Limited, opined that, “Trinidad and Tobago is filled with year round activities, two islands offering two unique experiences. She further added, “Familiarization trips continue to be an important promotional tool for Trinidad and Tobago as it allows the press and travel trade to get in depth knowledge of the destination and better able to portray and sell to the most discerning traveler.”
For more information on Trinidad and Tobago visit www.gotrinidadandtobago.com