برندگان جوایز بزرگ و طلای PATA 2017 امروز توسط اتحادیه سفرهای آسیا و اقیانوسیه (PATA) اعلام می شوند.
These awards, generously supported and sponsored since 1995 by the Macao Government Tourism Office (MGTO), this year recognize the achievements of 28 separate organizations and individuals.
The awards ceremony takes place in Macao SAR on Friday, September 15 during PATA Travel Mart 2017. The 31 Grand and Gold Awards will be presented to such organizations as Accor Hotels Asia Pacific, Hotel ICON, Korea Tourism Organization, Sofitel Legend Metropole Hanoi, Air China, Cox and Kings, Guam Visitors Bureau and Ras Al Khaimah Tourism Development Authority.
Ms Maria Helena de Senna Fernandes, Director of the Macao Government Tourism Office said, “I extend our heartfelt congratulations to all the winners and our thanks to all those that entered this year’s Awards program. The successful achievements of the winning tourism organizations and individuals reinforce the basic tenets of sustainable tourism development whilst seeking to achieve higher goals such as poverty reduction. It will be a particular honor and pleasure to host this year’s awards ceremony in Macao.”
Dr. Mario Hardy, PATA CEO, added, “On behalf of PATA, I would like to extend our warmest congratulations to all 2017 Grand and Gold Award winners. This is no better time and place to celebrate their accomplishments, than this International Year for Sustainable Tourism for Development in Macao SAR during the 40th Anniversary of PATA Travel Mart. I look forward to celebrating this year’s winners who represent the values of the Association in working towards a more responsible travel and tourism industry in the Asia Pacific region.”
جوایز بزرگ PATA به چهار اثر اصلی به آثار برجسته اهدا می شود: آموزش و پرورش؛ محیط زیست ، و میراث و فرهنگ.
Hotel ICON, Hong Kong SAR will receive the 2017 PATA Grand Award for Education and Training for its ‘Being Brilliant Together’. Hotel ICON inspires mentors and educates the next generation of Asian hospitality experts. The work-integrated programs at the hotel cater for students of all levels, regardless of whether the participant is a bachelor degree or master degree student. The programs also emphasize inventive-based learning that creates outstanding ambassadors for the region’s tourism industry in ‘Unlike Any Other Internship’ and ‘Elite Management Program’.
The Environmental award will be presented to Accor Hotels Asia Pacific for its ‘Drive the Change towards Positive Hospitality. Accor Hotels’ second five-year (2016-2020) plan for Planet 21 goes further in committing to even more stringent reductions in carbon, energy and water as well as a range of commitments around the reduction of food waste, working positively with local communities and moving towards carbon neutral buildings for all new hotels.
The Heritage and Culture Award will be awarded to Sofitel Legend Metropole Hanoi. Located just a few steps from the Opera House in Hanoi’s French Quarter this legendary property brings guests into intimate contact with the opulence of another era. The hotel is one of the region’s few remaining hotels of its area.
The Marketing Award will be presented to the Korea Tourism Organization for its ‘Korea Visits You’. The inventive marketing campaign encouraged users to generate content on their social networking sites, and leveraged that content to provide more travel information about the destination.
جوایز PATA GOLD 2017
1. جایزه طلای PATA 2017
بازاریابی - مقصد اولیه دولت
Best of All, It’s in Hong Kong New Brand Campaign
هیئت گردشگری هنگ کنگ
2. جایزه طلای PATA 2017
بازاریابی - مقصد ثانویه دولت
Just Another Day in WA
جهانگردی استرالیا غربی
3. جایزه طلای PATA 2017
بازاریابی - حامل
هوایی چین
4. جایزه طلای PATA 2017
بازاریابی - مهمان نوازی
Hunan TV’s Reality Show up Idol II at Melco Resorts
Macao Government Tourism Office – Melco Resorts & Entertainment
5. جایزه طلای PATA 2017
بازاریابی - صنعت
Eastern Sunrise Spectacular Show, Rizhao, Shandong Province, China
ECA2, France
6. جایزه طلای PATA 2017
بازاریابی - مسافران جوان
USS Halloween Horror Nights 6
Resorts World at Sentosa, Singapore
7. جایزه طلای PATA 2017
پروژه محیط زیست - بوم گردی
کمپ های مجلل چادر زده Elephant Hills ، تایلند
8. جایزه طلای PATA 2017
محیط زیست - برنامه محیط زیست شرکتی
Sands ECO360 Global Sustainability Program
Macao Government Tourism Office – Sands China Ltd
9. جایزه طلای PATA 2017
Environment – Environment Education Programme
مزارع نمک کاشی کاری شده جینگزایجیائو
دفتر گردشگری ، چین تایپه
10. جایزه طلای PATA 2017
مسئولیت اجتماعی شرکت ها
Village to the World
اداره گردشگری تایلند
11. جایزه طلای PATA 2017
میراث و فرهنگ - میراث
Langkawi UNESCO Global Geopark
Langkawi Development Authority (LADA), Malaysia
12. جایزه طلای PATA 2017
میراث و فرهنگ - فرهنگ
Muay Thai Live Bangkok
Thai Show 2013 Co.,Ltd
13. جایزه طلای PATA 2017
آموزش و پرورش و آموزش
Educating, transferring skills and knowledge, creating awareness and training on sustainability
The Frangipani Langkawi Resort and Spa, Malaysia
14. جایزه طلای PATA 2017
رسانه بازاریابی - رسانه پخش تبلیغات سفر
The Parisian Macao Grand Opening
Macao Government Tourism Office – Sands China Ltd
15. جایزه طلای PATA 2017
رسانه بازاریابی - رسانه چاپی تبلیغات سفر
فراتر از
وزارت گردشگری ، دولت هند
16. جایزه طلای PATA 2017
بروشور بازاریابی رسانه - بروشور سفر مصرف کننده
Film Tourism Brochure
گردشگری کرالا
17. جایزه طلای PATA 2017
Marketing Media – Promotional E-Newsletter
Island Diaries
Jetwing Travels, Sri Lanka
18. جایزه طلای PATA 2017
رسانه بازاریابی - پوستر سفر
International Trade 2016 Posters
جهانگردی مالزی
19. جایزه طلای PATA 2017
رسانه بازاریابی - کمپین روابط عمومی
در فیلیپین بیشتر سرگرم کننده است
Beautiful Destinations, USA
20. جایزه طلای PATA 2017
رسانه های بازاریابی - رسانه های اجتماعی
برای همیشه لطفا برای جوان
کاکس و کینگز ، هند
21. جایزه طلای PATA 2017
بازاریابی رسانه - برنامه سفر همراه
2016 Shop Guam e-Festival Mobile Campaign
دفتر بازدید کنندگان گوام
22. جایزه طلای PATA 2017
رسانه بازاریابی - فیلم تبلیغاتی سفر
Ras Al Khaimah: Beyond A Journey
Ras Al Khaimah Tourism Development Authority, UAE
23. جایزه طلای PATA 2017
رسانه بازاریابی - وب سایت
Best of all, it’s in Hong Kong’ Campaign Site Entry
هیئت گردشگری هنگ کنگ
24. جایزه طلای PATA 2017
روزنامه نگاری سفر - مقاله مقصد
Christine Retschlag
Go Slow in the Solomons
wellbeing.com.au, Australia
25. جایزه طلای PATA 2017
روزنامه نگاری سفر - مقاله تجارت
Sri Lanka – Enlightened Serendipity
Travel Weekly, December 12, 2016
Northstar Travel Group, USA
26. جایزه طلای PATA 2017
روزنامه نگاری سفر - عکس سفر
Thin Fish Drying, Indonesia by Chue Ardi
Colours Garuda In-flight magazine, September 2016
آژانس ماهی ، اندونزی
27. جایزه طلای PATA 2017
روزنامه نگاری سفر - کتاب راهنمای سفر
Blue Paradise Thailand
اداره گردشگری تایلند
چه چیزی را از این مقاله باید حذف کرد:
- I look forward to celebrating this year's winners who represent the values of the Association in working towards a more responsible travel and tourism industry in the Asia Pacific region.
- Accor Hotels' second five-year (2016-2020) plan for Planet 21 goes further in committing to even more stringent reductions in carbon, energy and water as well as a range of commitments around the reduction of food waste, working positively with local communities and moving towards carbon neutral buildings for all new hotels.
- The work-integrated programs at the hotel cater for students of all levels, regardless of whether the participant is a bachelor degree or master degree student.
