Agoda.com, an online travel company specializing in discount hotel bookings throughout Asia, today announced plans to distribute properties managed by The Ascott Group, the largest serviced residence brand in the Asia-Pacific region, Europe, and the Persian Gulf. And to celebrate their 25th anniversary, The Ascott Group has provided Agoda with inventory to be offered at 25 percent off their regular rate.
Agoda.com will distribute 54 properties managed by The Ascott Group throughout the Asia-Pacific region, under its three separate brands: Ascott, Somerset, and Citadines. The Ascott Group has focused on the needs of specific demographics when developing their brands, offering exclusivity and refinement at its Ascott properties, pampering touches for families at Somerset, or vibrancy and flexibility at Citadines. Agoda’s collaboration with some of the Asia-Pacific region’s best serviced residences extends its reach in some of the most competitive markets. Accordingly, The Ascott Group is now able to access Agoda’s advanced, user-friendly platform and tap into a larger group of travelers via Agoda’s rewards program, which consists of over 1,000,000 members.
Wilfred Fan, Agoda’s vice president of business development commented: “Our global online strategy places an emphasis on efficient yield management, and it has been successful in providing The Ascott Group with increased sales. We have been very successful in introducing serviced residences to our customers globally. This new partnership extends our commitment to be the leading marketplace for all types of accommodation. The Ascott Group’s three brands each have their own unique characteristics and are a fantastic addition to our growing inventory in the region.”
Victor Wong, director, global sales, brand and marketing, The Ascott Group, remarked: “As we celebrate our 25th anniversary, this new partnership should help us continue our growth projections. Being as successful as we have been means we can’t just sit on our success; we want to expand our properties and find the most effective tools to reach more and more travelers. We chose Agoda.com because we trust their expertise in the Asia-Pacific market. With innovative technology and a fantastic customer support team, we believe Agoda will help us expand our network and reach additional travelers worldwide.”
Agoda offers hotel booking services through websites in 21 languages, including Chinese, Japanese, Korean, Thai, and many European languages. The sites are supported by an award-winning, multilingual, customer-service team, which operates 24 hours/day, 365 days/year.