Tourism, as the barometer of the global economy, is sensitive to the bulge or shrinkage of the public purse. The financial crisis didn’t impact the tourism industry directly, but in an indirect way by forcing enterprises to cut expenditures and individuals to cancel their travel plans.
The financial crisis is a disaster to many enterprises, yet at the same time, it is a good opportunity for the industry to refresh itself and for new forces to emerge. Faced with the drastically-contracted market, how will enterprises on the tourism industry chain increase income and reduce expenditure and seize opportunities that others have neglected? Under the crisis, the tourism industry, which has paid insufficient attention to e-commerce before, should start to reflect and draw lessons and exploit e-commerce tools just like the manufacturing industry.
Fairtheworld.com has proposed the concept of “e-commerce matrix” in which various single links on the industry chain are integrated into a commerce matrix as closely connected as the human neural network. Each business unit in the matrix can establish relations with other units. The finite business units can, therefore, establish connection paths with many different units, while these different paths form an effective e-commerce value chain.
The “Fair N Fair” 3D Virtual Expo platform created by Fairtheworld.com, based on the concept of “e-commerce matrix” has integrated various business units in the tourism industry, such as tourists, travel agencies, hotels, restaurants, entertainment, transportation, insurance companies, and other entities. While in the past, these units lacked connectivity between each other or managed to form very limited connections, now “Fair N Fair” will invite them into the e-commerce-based matrix, where the supply-and-demand activities of travelers, travel agencies, hotels, and other institutions will be forged into the most efficient, fast, and responsive connections like neural networks.
With the help of “e-commerce matrix,” tourists will have more choices with reduced time consumption and opportunity cost, while travel agencies, hotels, and other players will be able to minimize their service redundancy and operational risks. Fairtheworld.com will help enterprises and individuals in the tourism industry find the best solution with its innovative concept and technologies and make the tourism industry keep pace with the information age by its services.