For the past year, Reed Travel Exhibitions have been part of a global group of respected meeting professionals working with Maarten Vanneste, CEO, Abbit Meeting Support, to create “The Meeting Architecture Manifesto” – a call for a discipline around the content, design, and format of meetings.
Meetings have taken place in Copenhagen, Denmark, and California with over 30 leading players representing all sectors of the meetings industry. The meetings and discussions have resulted in the Manifesto – a focused and innovative vision for the meetings industry.
The Manifesto calls for the establishment of the Meeting Architecture 2011 project to plan for the longer-term development and implementation of this new meeting management discipline.
Commenting on the initiative, Maarten Vanneste said: “This Meeting Manifesto aims to start a new era for the meetings industry, moving from a primary focus on hospitality and logistics towards designing, executing, and measuring meeting contents and formats that has a purposeful impact on participants.
“By designing meetings to support information, networking, and motivation objectives, participant behavior will as a consequence provide more value for stakeholders.”
To download the Manifesto and/or to contribute to the development of this new discipline log onto www.meetingarchitecture.org .
The topic of Meetings Architecture will be discussed as part of the professional education program at EIBTM, December 1-3, Fira Gran Via, Barcelona. For further information on the event and to pre–register, log onto www.eibtm.com .