A campaign to entice golfers to Scotland from across the world has been launched by the country’s tourism body.
VisitScotland’s Drive it Home promotion gives people the chance to win 250 free tee times, play with Sam Torrance and play the Old Course in St Andrews.
It is targeting British golfers as well as key markets worldwide, including the US, Canada and Sweden.
VisitScotland said golfers spent, on average, twice as much money as other visitors to the country.
Recent research suggested that for every £1 spent on a green fee, a further £5 was spent elsewhere in the Scottish economy.
‘Home of golf’
Tourism chiefs hope the promotion, which runs until the end of April, will boost the golf sector which is worth more than £220m to Scotland and supports about 4,400 jobs.
Philip Riddle, VisitScotland chief executive, said: “Drive It Home encourages Scottish golf courses and local businesses to work together and cross-sell, an ethos which, particularly in the current climate, will help the industry achieve its full potential.”
Torrance, VisitScotland’s golf ambassador, said: “The Drive It Home promotion is the perfect reason for both international and UK golfers to visit the Home of Golf in 2010.
“Scotland is the undisputed home of golf – we have the best courses in the world and facilities that are second to none and will again be firmly on the golfing map this year with the 150th anniversary of the Open.”