ABU DHABI, UAE – Winning appeal of an iconic brand and a diverse family-friendly offering creates a double-barrelled pull for Indian tourists in the UAE.
Rising from the sands of Abu Dhabi in the shape of a giant red dune, Ferrari World Abu Dhabi is proving to be the latest must-visit attraction for Indian tourists to the United Arab Emirates.
Just two years old, the iconic Ferrari-branded themepark – the only one of its kind in the world – is drawing in record crowds from the Subcontinent with its unique offering of high-adrenaline rides, family-friendly attractions, state-of-the-art simulators, live shows and a unique taste of Ferrari’s homeland through its authentic dining experiences.
“We’ve seen a significant spike in the number of Indian tourists to the Park in the past year, with Indians now comprising one of our largest visitor contingents,” said Bruno Wiley, Sales Director at Ferrari World Abu Dhabi, who is in India this month with a special Abu Dhabi Tourism and Culture Authority road show, and in New Delhi for SATTE 2013 later in the month to promote the leading UAE attraction.
The Park is the centrepiece of Yas Island – the UAE’s hippest leisure destination – home to the Abu Dhabi F1 racing circuit, a championship golf course, a public park, a concert arena in addition to iconic hotels and facilities. The Yas Island location means it is ideally placed to tap into tourists arriving at the UAE’s two gateway cities – being merely a 30-minute drive from Abu Dhabi and a 50-minute drive from Dubai.
Yas Island also sees the opening of a much anticipated attraction this month; Yas Waterworld, the largest waterpark in the UAE capital. “Increasing the value of the leisure offering on Yas Island, we have just introduced the Yas Park Pass which allows guests to experience both Ferrari World Abu Dhabi and Yas Waterworld during one day or more on the Island,” said Wiley.
There is a considerable Indian population in the UAE and the desire to visit relatives and friends, the UAE’s great family-friendly offering, the country’s proximity to the Indian market and its dense network of daily flights make it a hugely attractive destination for Indian tourists.
“Within that context, what we bring to the table is unlike anything else in the Emirates and really completes the UAE experience in terms of one-of-a-kind attractions that you wouldn’t find anywhere else in the world. Ferrari World Abu Dhabi brings together the winning appeal of an iconic brand and attractions that are designed to appeal to all ages. Our excellent network of Indian travel agents find the Park an easy sell because it really caters to the entire family and that’s exactly what the Indian tourist most appreciates,” said Wiley.
Ferrari World Abu Dhabi brings together more than 20 Ferrari-inspired rides and attractions, all of which incorporate impressive Ferrari design and technology. Top of the list of attractions are Formula Rossa – the world’s fastest rollercoaster that clocks an acceleration speed of 0 to 240 kmph in 4.9 seconds, and the spine-chilling 62-metre drop on the signature ride G-Force.
Ferrari World Abu Dhabi also launched several exciting new attractions in 2012, including the breathtaking virtual journey over the homeland of Ferrari, Viaggio in Italia; an interactive quiz game, Fast Lane, that tests your racing knowledge; and the new family tea-cup style ride, Tyre Twist, that lets you whirl around an enormous turntable in giant tyres, putting a unique Ferrari spin to a much-loved amusement park ride. The new live show RED, which brings together a stirring soundtrack and stunning choreography – elements well-loved by an audience brought up on Bollywood – has also proved a big hit with Park visitors
The Park’s multisensory attractions are also amongst the biggest pulls for Indian tourists. “There is a real appreciation for rides like Speed of Magic and Driving with the Champion which make clever use of motion and special effects to really transport the visitor right to the heart of the experience. We’ve had many travel agents and guests tell us that they have never seen anything like it anywhere else!” concluded Wiley.