گردشگری تانزانیا این هفته برای بحث و گفتگو در پارلمان برگزار شد

The Tanzania’s tourism is set for parliamentary debate mid-this week, at the time this growing African destination is facing challenges in tourism marketing campaigns shouldered by budgetary constra

The Tanzania’s tourism is set for parliamentary debate mid-this week, at the time this growing African destination is facing challenges in tourism marketing campaigns shouldered by budgetary constraints.

Reports from Tanzania’s designated political capital of Dodoma said the members of parliament are expected to raise heated debate, focusing at the future of Tanzania tourism industry and wildlife resources.

Tanzanian minister for Natural Resources and Tourism Mr. Khamis Kagasheki is expected to present his ministerial budget for a year ahead.

Tourism development, wildlife protection, hotel and tourist business gains are the major areas set for discussion during the session in which the minister and his juniors will speak out the key issues affecting tourism in Tanzania and the way forward.

Leading public tourist institutions to be discussed are the Tanzania National Parks, Ngorongoro Conservation Area Authority and the Tanzania Tourist Board.

Tourism marketing has been a major concern among most tourist stakeholders, calling for more funds be allocated to sell this country in key tourist market sources of Europe, North America, Pacific Rim and newly-emerging markets of the Far East.

Tanzania ranks second in the world by its tourist attractions, but placed at the 110 position out of 133 countries in terms of competition. Brazil ranks first in terms of tourist attractions in the world.

The members of parliament had earlier advised the government of Tanzania to make tourism a priority area and allocate enough funds for advertising in order to beat the ongoing competition from other African countries, while looking at a quick possibility to open tourist marketing offices in some European countries, which have high tourist numbers, also to explore the emerging markets of China, India, Japan, South Korea, and Brazil.

Tanzania’s just released International Tourism Marketing Strategy has targeted four European travel markets during the forthcoming five years, while emerging new markets of China, Russia, Turkey, Brazil and the Gulf states are closely researched for aggressive marketing.

With its international tourism marketing budget, the Tanzania Tourist Board is now looking at Germany, United Kingdom and Italy as key and primary tourism source markets, while France, Netherlands, Canada, Australia and Spain are earmarked as five secondary existing mature source markets for tourism.

In addition, potential of the new growth source markets of China, Russia, Turkey, Brazil and the Gulf States will be researched and monitored by tourist stakeholders identified by this Tourism Marketing Strategy document.

The 129-page international tourism marketing strategy document whose 28-page summary was launched this year had also planned to utilize ninety percent of the marketing budget for Tanzania tourist products in the said four primary markets and two tertiary markets, making in total 11 countries.

“This strategy will, among other things, develop a distinctive and competitive positioning of Tanzania and will make use of more focused and cutting edge techniques and approaches to international tourism marketing”, said Dr.. Aloyce Nzuki, the managing director of the Tourism Board.

He said the ultimate goal is to enable Tanzania’s tourism sector to contribute effectively towards the attainment of the Millennium Development Goals, specifically poverty eradication.

“As we roll out this Strategy, we invite all the stakeholders to take ownership and support its implementation,” Dr. Nzuki added.

Through implementation of this Strategy during the forthcoming five years (five year goals), twelve strategic goals will be focused and targeted; all aimed at raising Tanzania’s current position in travel and tourism in the world, from 90th position to 75th position.

Tourism Minister Mr. Khamis Kagasheki pointed out that tourism is culture, economy, life, leisure, business and other fields, with the industry becoming more important in creating jobs and earning more foreign currency. The range of tourist attractions available show that Tanzania is exceptional and has a lot to offer than other countries, he further affirmed.

“So we need to promote tourist attractions that we have in Tanzania so that we can attract more visitors to see the country’s exceptional blend of scenery of wildlife and human culture,” Kagasheki said.

Study of competitive destinations, such as Kenya and South Africa shows that Tanzania has considerable room for growth by focusing on a market penetration strategy, namely “Marketing to existing markets” with existing products.

Tanzania is looking to add in its tourism portfolio, the voting of her three natural sites – Serengeti Wildebeest Migration, Mount Kilimanjaro and Ngorongoro Crater, among Seven Natural Wonders of Africa, to raise global awareness on the tourist attraction sites available in this part of Africa.

درباره نویسنده

آواتار لیندا هونهولز

لیندا هونهولز

سردبیر برای eTurboNews مستقر در مرکز eTN.

به اشتراک گذاشتن برای...